The Power of the "Free Gift" in Gaining Repeat Customers
Have you ever been to a store or purchased something online and the seller sent you a free gift with your purchase? How awesome is that?...
Effective Book Marketing Step 3: How to Get Noticed in a Noisy World and Convert Readers into Fans
Getting noticed is hard and it gets harder all the time, but if you've already done Steps 1 and 2 (You can read the articles here) of...
3 Steps to Effective Book Marketing
Marketing is simpler than we think it is. We tend to ascribe it the feelings of annoying someone, getting rejected, and feeling...
How Partnerships can Explode Your Platform Growth
Let's say you're just getting started with your book marketing, and you're not sure how to go about it. You have no audience of your own....
The Power of Word of Mouth
Annoyed at my husband for not sharing a life-changing tidbit with me, I realized how big word of mouth really is. I could have been...
Why Selling books is Difficult and How to Make it Easier
Are you compulsively checking your author accounts to see if you've sold books? Me too! Are the sales less than you'd like? Is the...